Stay up to date with the latest industry trends, digital marketing, and a little good news!
Trying a new marketing medium can be scary. There’s an element of the unknown as you’re not sure what to expect when it comes to developing creative, running a schedule, and tracking ROI. This is exactly why we’ve put this list together—for those using radio for the first time who…
Read MoreWhen shopping for a big-ticket item such as furniture or a mattress, most consumers take their time. They conduct research, compare prices, and read reviews. They may put off making a decision on where to shop or which product to buy. For products with longer sales cycles, such as furniture…
Read MoreThis is the third installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customer how they heard about you isn’t enough to understand the impact of your radio advertising. Then we explored how your customers are indeed spending time listening…
Read MoreMobile devices have become a basic and important part of our everyday lives. Research shows that the average American spends 500 hours annually using their mobile device. By 2019, it’s expected that 72% of all marketing dollars will be spent on mobile advertising. In addition, mobile-friendly websites rank higher in…
Read MoreThis is the second installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customers how they heard about you isn’t enough data to understand the role your radio advertising played in getting them to your door, online or in person.…
Read MoreSubscribe
Stay on top of industry news and trends.