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Radio Advertising First-Timer? 6 Tips to Get Started

January 22, 2018

Trying a new marketing medium can be scary. There’s an element of the unknown as you’re not sure what to expect when it comes to developing creative, running a schedule, and tracking ROI. This is exactly why we’ve put this list together—for those using radio for the first time who…

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Social Media and Radio Advertising: Take Advantage of this Perfect Pair

January 12, 2018

There’s a lot of focus these days on digital marketing—and for good reason. Digital marketing allows consumers to find the information they need from the convenience of their smartphone or computer, giving them access when and where they want it. Having marketing that is accessible this close to the point…

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Boost In-Store Furniture and Mattress Sales with Retargeting Ads

January 9, 2018

When shopping for a big-ticket item such as furniture or a mattress, most consumers take their time. They conduct research, compare prices, and read reviews. They may put off making a decision on where to shop or which product to buy. For products with longer sales cycles, such as furniture…

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“It’s Too Expensive” (Radio Advertising Misconception #3)

January 5, 2018

This is the third installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customer how they heard about you isn’t enough to understand the impact of your radio advertising. Then we explored how your customers are indeed spending time listening…

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Why Mobile is Critical to Furniture and Mattress Marketing Success

December 29, 2017

Mobile devices have become a basic and important part of our everyday lives. Research shows that the average American spends 500 hours annually using their mobile device. By 2019, it’s expected that 72% of all marketing dollars will be spent on mobile advertising. In addition, mobile-friendly websites rank higher in…

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“My Customers Aren’t Listening” (Radio Advertising Misconception #2)

December 27, 2017

This is the second installment in our series on common misconceptions about radio advertising. In our first post, we discussed why asking your customers how they heard about you isn’t enough data to understand the role your radio advertising played in getting them to your door, online or in person.…

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