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Influential radio personalities don’t need to have a national platform to be highly effective. A radio influencer is anyone with a loyal listenership that can have an in-depth discussion from a personal perspective. Though there is some overlap with social media influencers, radio influencers are unique, with a deep understanding…
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Effective marketing requires using the right platform to reach your target customer. Today, marketers have more options than ever to reach their audience. But how do you know which platform is the right one? It can be easy to get overwhelmed with the sheer number of choices, such as digital, radio,…
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2020 was a year that we never expected. When the world suddenly shut down, it took businesses by surprise, causing them to pivot unexpectedly to quickly learn what did and didn’t work in their new reality. As the pandemic ends and the world opens back up, many pandemic-era trends will remain for the foreseeable future. Here…
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Developing a marketing strategy is a complicated process, made even more difficult if you don’t have sufficient experience. Increasing your profits depends upon devising an effective campaign strategy that connects with your target audience in a way that spurs them into action. Whether you are new to marketing or a seasoned professional,…
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Lead generation is one of the core goals of advertising because all customers start out as leads or prospects. Focusing on lead generation attracts interest in your product or service so you can convert those leads or prospects into a customer. Examples of different types of lead generation include white…
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Nowadays, 92% of car buyers start their searches online, but sales themselves rely more on bringing people into the dealership. Having a solid marketing plan can make a huge difference in improving your visibility and attracting more people to your dealership. After all, the car industry is saturated with competition…
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