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Top Influencer Marketing Trends for 2019

April 16, 2019

  Inherently a hybrid of old and new marketing tools, influencer marketing is constantly evolving, with new trends and tactics continuously emerging. With such a wide set of applications, the practice continues to find appeal among various companies and organizations.

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How to Use Radio and Digital to Find the Perfect Candidate for Your Job Posting

April 11, 2019

Finding the best candidate to fill your job opening requires innovation and an outside-the-box approach. With an unemployment rate that has dropped down to 4 percent, it is a candidate-driven job market. To recruit the top candidates brands must expand their recruitment marketing strategy.

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What You Need to Know About Podcast Sponsorships

April 9, 2019

Podcasts have been gaining popularity over the last few years with regular listeners tuning in to about seven shows each week, as reported by Martech Zone. The number of podcasts people listen to each day has steadily increased by 40 percent since 2017 with growth expected to continue in the…

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The Value of Social Influencers for Small Brands

April 4, 2019

From radio to social media, social influencers have become a major part of effective marketing programs. By adding social influencers to their marketing plan, most businesses achieve a return on investment of $6.50 for each dollar spent, according to a Tomoson study. The top performers in the study earned a…

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Successful Websites Have These 5 Things in Common

April 2, 2019

With a well-designed website, you can effectively generate leads and position your company as a leader in your industry. According to Capital One, only 56% of small business owners even have a website, so you’re already ahead of the competition if you have one. But you shouldn’t stop there. It’s…

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5 Ways to Stretch Your Local Advertising Budget

March 28, 2019

Making the most of your advertising budget is challenging for many marketers, no matter how big or small it is. When it comes to local advertising, there are specific strategies you can use to stretch your dollars and maximize your budget. Here are five strategies to try:

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