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10 Tips Small Business Owners Should Know Before Responding to Negative Online Reviews

July 25, 2017

Today’s consumers are more connected than ever, and if there was a digital equivalent of a megaphone for word-of-mouth, it would be online review forums. Customers are going to leave reviews whether you ask them to or not, perhaps on your own website or more likely on social review sites…

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From Concepting to Scheduling: 8 Steps to Radio Commercial Production

July 24, 2017

With a great script, good production, and the appropriate timing, radio can be one of your most effective marketing channels available. Radio ads leverage the unique power of audio by tapping into “the theater of the mind,” and your creative can mean the difference between an ad that works and…

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Repeat, Repeat…Repeat? Finding the Right Repetition in Radio Advertising

July 21, 2017

When used poorly, repetition in advertising can be just plain annoying. (We’re sure you can think of some examples.) But when it’s incorporated well, repetition can help make a marketing message stick—especially in radio advertising. Today’s post will take a look at the nuances of effective repetition and why it’s…

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It’s All About the Numbers—Specifically These 8 Marketing KPIs

July 20, 2017

KPI—or key performance indicator—is an acronym we hear a lot. It’s used to describe any metric or set of data that measures business performance. KPIs are extremely important, and they should serve as guideposts for your business. Consistent, accurate tracking of the marketing KPIs relevant to your business is critical…

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8 Tips to Draw Bigger Crowds at Your Next Event

July 19, 2017

  Event marketing is a powerful way to meet and engage with large numbers of potential customers. Whether you’re hosting a grand opening, putting on a large sale, or creating some kind of customer thank-you concert series… events can be an effective tool for building brand awareness, growing sales, and…

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6 Steps to Make a Radio Endorsement Work for Your Brand

July 13, 2017

Radio is already a powerful advertising channel that offers rich targeting, huge reach, and influence on purchase decisions. But can using a radio endorsement really help take your marketing to the next level? In a time when influencer marketing is more and more effective, the answer is a resounding yes.

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