Stay up to date with the latest industry trends, digital marketing, and a little good news!
In a December 2016 press release, Capital One published a small business study tracking indicators of growth for 2017. Only 56% of small business owners reported that they have a company website. That means that nearly half of small businesses are missing out on a significant tool for generating leads…Read More
Since the advent of TV advertising, video has been a powerful marketing tool. This has accelerated in the digital age where consumers now carry video in the palm of their hand, and by 2021, video traffic is predicted to make up 82% of all consumer internet traffic. There’s a significant…Read More
For retail businesses—places that rely on customers coming in the door—a great storefront is no longer enough to stay ahead of the competition and grow sales. If you’re not leveraging the potential of SEO, organic and paid search, display advertising, and other digital marketing initiatives, you’re limiting your results. In…Read More
The best radio commercials are sticky. By sticky, we mean they not only stand out from other commercials but make a lasting impression and stick with the listener. How do you achieve memorable, “sticky” radio ads? By successfully appealing to the audience’s emotions and resonating with their experiences, interests, or…Read More
If you’re a small business owner, it’s safe to assume that you’ve read or heard about SEO. It’s a term that’s difficult to avoid in the world of digital marketing. But what exactly is SEO? Briefly, SEO stands for search engine optimization, and SEO efforts are all about boosting organic…Read More
When you’re looking for a way to get better results from your marketing strategy, a good place to start is by analyzing what you’re already doing. Before you start adding new channels or modifying your creative, first understand what’s working, what’s not, and why the changes you’re headed towards are…Read More
Stay on top of industry news and trends.