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5 Reasons Why Your Small Business Needs a Website

August 22, 2017

In a December 2016 press release, Capital One published a small business study tracking indicators of growth for 2017. Only 56% of small business owners reported that they have a company website. That means that nearly half of small businesses are missing out on a significant tool for generating leads…

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More Brands Should Use Video! (But Avoid these 5 Video Marketing Mistakes)

August 17, 2017

Since the advent of TV advertising, video has been a powerful marketing tool. This has accelerated in the digital age where consumers now carry video in the palm of their hand, and by 2021, video traffic is predicted to make up 82% of all consumer internet traffic. There’s a significant…

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How to Grow Your Retail Store Foot Traffic with Digital Marketing

August 15, 2017

For retail businesses—places that rely on customers coming in the door—a great storefront is no longer enough to stay ahead of the competition and grow sales. If you’re not leveraging the potential of SEO, organic and paid search, display advertising, and other digital marketing initiatives, you’re limiting your results. In…

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Tips for Radio Commercials: Write for the Senses

August 11, 2017

The best radio commercials are sticky. By sticky, we mean they not only stand out from other commercials but make a lasting impression and stick with the listener. How do you achieve memorable, “sticky” radio ads? By successfully appealing to the audience’s emotions and resonating with their experiences, interests, or…

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6 SEO Tips for Small Businesses

August 10, 2017

If you’re a small business owner, it’s safe to assume that you’ve read or heard about SEO. It’s a term that’s difficult to avoid in the world of digital marketing. But what exactly is SEO? Briefly, SEO stands for search engine optimization, and SEO efforts are all about boosting organic…

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5 Marketing Mistakes That are Hurting Your Bottom Line

August 7, 2017

When you’re looking for a way to get better results from your marketing strategy, a good place to start is by analyzing what you’re already doing. Before you start adding new channels or modifying your creative, first understand what’s working, what’s not, and why the changes you’re headed towards are…

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