Stay up to date with the latest industry trends, digital marketing, and a little good news!

It’s All About the Numbers—Specifically These 8 Marketing KPIs

July 20, 2017

KPI—or key performance indicator—is an acronym we hear a lot. It’s used to describe any metric or set of data that measures business performance. KPIs are extremely important, and they should serve as guideposts for your business. Consistent, accurate tracking of the marketing KPIs relevant to your business is critical…

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8 Tips to Draw Bigger Crowds at Your Next Event

July 19, 2017

  Event marketing is a powerful way to meet and engage with large numbers of potential customers. Whether you’re hosting a grand opening, putting on a large sale, or creating some kind of customer thank-you concert series… events can be an effective tool for building brand awareness, growing sales, and…

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6 Steps to Make a Radio Endorsement Work for Your Brand

July 13, 2017

Radio is already a powerful advertising channel that offers rich targeting, huge reach, and influence on purchase decisions. But can using a radio endorsement really help take your marketing to the next level? In a time when influencer marketing is more and more effective, the answer is a resounding yes.

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Why Personalization is Not Just a Buzzword

July 12, 2017

Personalization is much more than a marketing term to toss around. It’s about meeting the expectations of your customer and providing a more enjoyable experience. Indeed, consumers are demanding more personalized brand interactions. It’s common for consumers to be more likely to buy from a company that knows them by…

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5 Red Flags that Mean it’s Time to Change Up Your Marketing

July 10, 2017

Once you find a marketing plan that works (or that you’re comfortable with), it can be hard to consider anything else. Some businesses don’t even make it that far. Instead, they identify what needs to get done in that moment in time and then move on to the next emergency,…

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The Do’s and Don’ts of Customer Service for Marketing ROI

July 7, 2017

Marketing can take your business only so far. The customer experience is an extension of your brand, and a fundamental element of customer experience is the customer service experience. Expectations for customer service are higher than ever, and it can make or break your marketing ROI. Consider these sobering statistics…

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