Stay up to date with the latest industry trends, digital marketing, and a little good news!

  Competition is a fact of life. In every industry, as soon as someone has a winning product, service, or formula, another one pops up to take advantage of the market the first one pioneered. The same is true in the financial services industry. The brick-and-mortar banks, mortgage lenders, or…

Marketers sometimes fall into the self-defeating habit of allocating all their resources to only one or two marketing channels. For example, “old school” advertisers may prefer to spend on radio and TV spots. Newer agencies may focus on digital platforms to exclude other viable mediums.     The reality is that…

  Today’s market is a candidate’s market. Annual employee turnover in the United States will increase by approximately 20% by the end of 2022. That means there will be millions of open positions available for job seekers — and very likely not enough applicants to fill them.   With that…

As anyone who has tried to purchase virtually anything from grocery items to cars to furniture since the pandemic knows, the era exhibited many inventory and stock fluctuations. Furniture stores have been hit particularly hard, with even those known for their wide selection and fast delivery unable to live up…

Event Advertising in 2022   Although events and event advertising have been around for a long time, with significant impact, there are some notable changes to be aware of to optimize your marketing in 2022. First and foremost is the rise of hybrid (virtual and in-person) events. These help you…

  Are you wondering if your media rep (or a potential media rep) is a good fit, provides good service, and can help grow your marketing? Then you’re on the right path to success! Why? Because the right media rep will maximize your advertising potential with innovation, experience with success,…