Stay up to date with the latest industry trends, digital marketing, and a little good news!

Long Commutes Drive Listenership—Are You Reaching Chicago Consumers?

February 22, 2018

With all of the cutting-edge entertainment technology available to commuters, it may seem logical that fewer would be listening to the radio on their ride to work. However, the stats tell a different story.

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Over-Analyzing Your Marketing Analytics?

February 20, 2018

As the saying goes, knowledge is power. When it comes to marketing, data is vital to understanding what worked and why, so you can make informed decisions and drive better results. But with the wealth of information and tools available to marketers today, you may find yourself swimming in a…

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First Go at Radio a Miss? 3 Steps to Success with Your Next Campaign

February 16, 2018

Advertising is both an art and a skill. If your first radio advertising campaign failed, it could be due to a number of reasons. Perhaps you didn’t select the right station or daypart to reach your target audience. Maybe your creative missed the mark, be it a matter of tone,…

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18 Digital Marketing Terms to Know in 2018

February 13, 2018

Technology is constantly evolving and advertising channels, best practices, and terms are changing to keep pace. Are you reconnecting with customers who browsed your website through retargeting? Is your website responsive, and do you have specific landing pages dedicated to driving conversions? Are you investing in marketing automation or making…

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Is Your Website Truly Mobile Friendly? 3 Steps to Find Out

February 8, 2018

As a business, having a company website is a must, but you probably already know that. It’s hard to stand out amidst the competition or contend with market forces like Amazon if you don’t. But simply having a website isn’t enough, even if you primarily use your site to generate…

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6 Reasons Video Marketing is Red Hot (and Tips to Get Started)

February 6, 2018

There’s no question about it: Video is taking over. It’s predicted that video will represent over 80% of all internet traffic by 2019, and over 85% of traffic in the U.S. Video can be a powerful tool for businesses across industries—to grow awareness and share brand stories, educate and explain,…

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