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Have you been looking for creative ways to increase your business visibility and attract more customers? One option that can deliver great results is event sponsorships. However, there are plenty of misconceptions that people have about sponsoring events and how truly beneficial they can be for your business. Explore these…
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“I’m already doing billboards. What else could I possibly need to do?” Have you had this thought before? If so, you’re not alone. Many companies think that having billboards alone is plenty of marketing effort. Billboard advertising can come with many benefits, like high visibility. Plus, according to one study,…
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On Tuesday, May 15 at 4:29pm, more than 40 Chicagoland radio stations simultaneously aired a 60-second interview with Howard Sudberry, Senior Director of Marketing & Communications at Arlington International Racecourse. Sudberry gave his personal endorsement for radio advertising, sharing how it’s the biggest piece of Arlington’s paid media campaigns. “Radio is really…
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There are so many things that make Chicago a one-of-a-kind city and define the people who call it home. Sure, our pizza and hotdogs are unmatched, and we’re known for dyeing our river green. But it’s not just our incredible cuisine and eccentric traditions that make us different. If you’re…
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Before you can launch a successful marketing program, a few core elements must first be present. Your business must have clear goals, defined success markers to reach those goals, open communication between departments and employees, a way to track ROI, and finally — the focus of today’s post — a…
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To get attention and be seen by the right eyes, businesses need to place their message in the right place at the right time. That’s something we can all agree on — along with the fact that it’s harder to stand out when consumers are exposed to thousands of marketing…
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