Stay up to date with the latest industry trends, digital marketing, and a little good news!

Why All Digital Agencies are NOT Created Equal

April 25, 2019

  You have many options when it comes to outsourcing your digital marketing. However, when it comes to providing high-quality digital marketing services that drive results, many agencies fall short. That’s why, before you sign a contract, it is vital that you evaluate a potential partner and check out their…

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How to Determine the Perfect Media Mix to Increase Student Enrollment

April 23, 2019

  In the past few years, both public and private universities and colleges have struggled to hit admissions targets when recruiting potential students. They are up against a number of challenges, including the image of higher education institutions and a fear of college debt, which can negatively impact the quality…

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Why Podcasts Are an Effective Marketing Tool

April 18, 2019

  Do you listen to podcasts? As one of the hottest new trends continuously growing over the last few years, podcasts are often overlooked as effective advertising tools, despite their popularity. In fact, more than half of the US population (51%) has listened to a podcast, according to Podcast Insights.…

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Top Influencer Marketing Trends for 2019

April 16, 2019

  Inherently a hybrid of old and new marketing tools, influencer marketing is constantly evolving, with new trends and tactics continuously emerging. With such a wide set of applications, the practice continues to find appeal among various companies and organizations.

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How to Use Radio and Digital to Find the Perfect Candidate for Your Job Posting

April 11, 2019

Finding the best candidate to fill your job opening requires innovation and an outside-the-box approach. With an unemployment rate that has dropped down to 4 percent, it is a candidate-driven job market. To recruit the top candidates brands must expand their recruitment marketing strategy.

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What You Need to Know About Podcast Sponsorships

April 9, 2019

Podcasts have been gaining popularity over the last few years with regular listeners tuning in to about seven shows each week, as reported by Martech Zone. The number of podcasts people listen to each day has steadily increased by 40 percent since 2017 with growth expected to continue in the…

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