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Marketing can take your business only so far. The customer experience is an extension of your brand, and a fundamental element of customer experience is the customer service experience. Expectations for customer service are higher than ever, and it can make or break your marketing ROI. Consider these sobering statistics…
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Most of us can’t argue the importance of having an integrated marketing strategy that reaches across different devices and platforms. Cross-channel marketing is critical to almost every type of business in today’s world. Like many other marketers, driving traffic and leads through your website might be one of your primary…
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An important goal in most marketing is to generate leads of some kind. Depending on your business, your industry, and your product, leads could look different. A “lead” could be defined as someone who fills out a form on your website, someone that walks into a store during your semi-annual…
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For companies seeking to build brand recognition, display ads offer an affordable way to reach your target audience. In 2016, companies spent an estimated $3 billion more on display ads than on search ads, according to a study by PowerTraffick. And another study by eMarketer suggests banner ad spend is…
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Choosing to sponsor live events can be an incredibly effective marketing tactic. It gives your brand a human face, closely associates you with the positivity of that event, and can even align your brand with important causes. The most common type of sponsorship that you might be used to seeing…
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When many businesses get to the stage of developing their marketing creative, it’s common to start pulling in a variety of team members during the process so that they can get a mix of input and opinions. There are people on your leadership team, marketing team, and maybe even sales…
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