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Determining your return on investment (ROI) can be one of the hardest parts of marketing. In a previous post, we touched on some of the nuances surrounding ROI in healthcare marketing. While we shared that there’s not necessarily an exact formula here, there are still best practices to follow to…
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Earlier today, Chicago radio stations came together again to use the success of advertisers to promote the power of radio. At 4:29pm, more than 40 stations simultaneously aired a 60-second interview with Bob Rohrman, President and COO of Bob Rohrman Auto Group, discussing how radio works for his business.
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You may know that integrating your marketing message across multiple channels helps to amplify your results and success. But if you haven’t done a full dive into an omnichannel approach yet—integrating your digital marketing with radio advertising, social media, and other marketing efforts for a seamless brand experience—it’s time to…
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Halloween is a fun time of the year filled with costumes, candy, and creativity. It’s a good time for businesses to get in the spirit, and also to stop and think—is anything spooky going on with your marketing? Marketing horror stories take place year-round, in businesses big and small. From…
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Radio is considered by some to be the original social medium. By its very nature, radio is more social than TV, print, or streaming music services. Why? Because of on-air radio personalities—and the influence and trust they build with their listeners. Radio hosts make connections and establish relationships with their…
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We’ve established that radio is a heavy hitter when it comes to mass reach. But with radio advertising, another important number to pay attention to is time spent listening (TSL). That’s the amount of time a surveyed demographic spends listening to a particular type of audio—for example, AM/FM radio in…
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